Seriously ‘Boomers. Just stop. Did you fall for those old chain-letters back in the day that came through the actual mail? No? Didn’t think so. So why do you continue to fall for the digital version?
Sure, I could provide you with links upon links upon links of why these don’t work and why they’re stupid. Even our old favorite myth-debunking site, Snopes, which has been around forever and was literally founded people of your generation, tells you it’s bogus.
But you’re not going to read those are you? You’re probably not even going to finish reading this article. So if you take nothing else away from this, just hear me once, right now, yelling this into my keyboard.
STOP POSTING COPY-PASTE SPAM, CHAIN-POSTS, AND FAKE NEWS. JUST STOP.
Now, for those of you who care to read further. There IS a reason this stuff “seems” to work. Because it’s true, if you and your friends do copy-paste that god-awful chain-post and keep it going, you will find yourself seeing posts in your feed from friends that you don’t normally see/hear much from. So perhaps you’re asking at this point, “Well Nate, if this works, why is it so bad and why are you saying it doesn’t work?”
Facebook is a social network. That means its primary goal in life is to make you interact with what they consider to be your social circle — your “Facebook friends”. Your main interactions with Facebook are via your “News Feed” (or just “Feed”). In your Feed, on any given day/hour/minute, there is literally too much content (too many posts & updates) to see “all at once”. So Facebook tries to do you the favor of “prioritizing” them. They tend to bump the more popular and more potentially “meaningful” things to the top. Like any other social network, it’s basically a popularity contest.
With me so far? Now, let’s think about what happens when you do that whole “copy paste this to your status and all your long-lost friends will come back!” nonsense. It’s roughly the same post-content each time. Which, to the robots at Facebook, means it’s the same “topic” or “story”. You’re actually encouraged to add your own words into the mix, too, which has another purpose that I’ll get to in a minute. But again, essentially, it’s the same “topic of conversation”. It’s now “trending content“.
So now that you and your friends are ON the same “topic”, you’re “talking about the same thing”, Facebook’s robots say “Oh look! They must want to interact with each other some more! I’ll bump up their posts in their friends’ feeds so they’ll show up near the top!” (Yes, robots use lots of exclamation points!)
Here’s why the spam-posts encourage you to change/add words. Because if they were all literally the exact same thing, Facebook’s robots would do something a bit different. They would consider it ACTUAL SPAM. And de-prioritize it (make it drop to the bottom of the feed). Similar reasons to why you’re instructed NOT to “share” or “re-post”, but rather, to copy-paste. If you merely shared/re-posted, you’d just be “adding to the noise”, and it wouldn’t be considered a “meaningful interaction” that Facebook wants you to have with your long-lost friends.
So what have we learned today? Facebook is a complicated beast, and technology in general gets more complex all the time. However, it’s not that complicated to spot a hoax, scam, spam, chain-letter, or any other form of ridiculous miscommunication that passes for content these days. Seriously. It’s NOT THAT HARD. Use your brain for a second, do just a teeny little Google search, and you’ll be just fine.
But I know, I know you think I’m being dramatic. Too salty. Too angry. Right? What’s all the fuss about anyway, it’s harmless! And so what if it doesn’t work they way it says it does — it still made some of my friends show up that I hadn’t heard from in forever! Right?
Why the big querulous rant? WHAT’S THE BIG DEAL?!?
Because it makes you look dumb, frankly. And it makes me look foolish too.
It makes you look dumb, because you’re admitting that you are technologically illiterate, that you’re prone to falling for misinformation, and that you’re likely a good target for more insidious forms of attack like social engineering, phishing, ransomware, and other scams (yes, like, actually involving real money!). You’re effectively drawing a big red target on your back that says “Look at me, I’m gullible and technologically fallible! You can probably bilk me out of some money if you know how to push my buttons just right!”
Furthermore, it makes me look foolish, because it means I, as a member of the technologically mature & innovative generation — the “Millenials”, even though frankly I identify more with Gen-X most of the time — haven’t done a good enough job at educating you on how all this tech around you actually works. It underscores the fact that we, collectively, as the people who build and maintain this tech, are increasingly and alarmingly leaving older folks behind, completely oblivious to their needs and limitations. I could go on about this, but I’ll have to save it for part 2.
So please. For the love of all things holy. Next time you see one of those silly copy-paste spam posts come across your feed, don’t do it. Ignore that urge. Instead, use those 3 little dots near the top-right of the post, and tap “Hide post”. This will help Facebook learn that you don’t like those stupid spam posts, and hopefully, if enough of you do this regularly, the fad will die off. And you’ll be a better ‘netizen’ for it. (That’s “Internet Citizen”, just in case you forgot.)
Otherwise, I’ll be re-posting this again next year. And the year after that. Until you get it through your thick skulls. Or die of old age. There’s always that to look forward to.
Oh, but stay safe and healthy! =P